Operations & delivery
Your workflow, mapped and structured so delivery runs without the chaos.
Karl Tercel
The go-to AI guy for marketing agencies.
Your agency's delivery work, automated. Claude and Lovable build the systems, structure your operations, and get the most out of AI.
Most agencies still deliver everything by hand.
The work piles up. The process lives in someone's head. AI could fix it, but knowing where to start, and how to structure it so it actually holds, is the hard part. That's what I do.
What I do
Three things, done properly.
Claude automation
The repetitive delivery work, like reporting, drafting and admin, automated so your team spends its time on what matters.
Lovable builds
The software your agency actually needs, like dashboards, portals and internal tools, built fast.
Cluo under the hood
Everything I teach, I run myself.
Cluo is my marketing agency, and it runs on the exact systems I help others build. I'll show you what's under the hood: how we deliver client work with Claude and Lovable, the automations, the structure, all of it.
What I'm part of
Things I'm building.
About
About Karl
I founded Cluo, my marketing agency, and run it on the same AI systems I help others build. Now I'm focused on one thing: helping marketing agencies run on AI, using Claude and Lovable.